Are Morphe stores closing? TikTok claim explored amid lawsuit revelations

Jan. 7, 2023, 1:02 AM UTC By Daysia Tolentino Morphe Cosmetics, a makeup brand once synonymous with YouTube beauty culture, confirmed Thursday it was shutting down all its U.S. stores — a move. The beauty retailer Morphe confirmed in a tweet on Thursday that it has closed all of its US stores. The brand will now exclusively sell its products online and at select retailers. Morphe has faced criticism in recent weeks, and one employee told Insider her entire store was fired. NEW LOOK

Are Morphe stores closing? TikTok claim explored amid lawsuit revelations

Beauty retailer Morphe is beginning the New Year by closing all of its stores in the United States. The beauty brand announced in a Tweet on Thursday that it will be closing every United. 4:17 Morphe makeup, which rode the power of social media stars to rapid growth and a $2 billion valuation, said it's planning to close all its US stores. ( Update: Morphe's parent company. Published: Jan. 18, 2023, 8:05 a.m. Morphe Cosmetics abruptly closed all of its U.S. brick-and-mortar stores on Jan. 5. Morphe By Christopher Burch | NJ Advance Media for NJ.com Makeup. January 5, 2023, 3:20 PM PST James Charles at a Morphe store in Garden City, NY. Eugene Gologursky—Getty Images Morphe makeup, which rode the power of social media stars to rapid growth and a.

Morphe Closing All US Stores After Failed Bet on Jeffree Star, James Charles Bloomberg

Morphe Cosmetics, a makeup brand once synonymous with YouTube beauty culture, confirmed Thursday it was shutting down all its U.S. stores — a move that shocked its employees, outraged customers. Beauty Features Morphe Confirms U.S. Store Closures Morphe stores outside the U.S. will remain open. By Kathryn Hopkins January 6, 2023, 12:12pm Morphe Courtesy After several TikTok users. Morphe has closed all of its US stores effective immediately to focus on its wholesale and e-commerce operations. The Gen Z-focused make-up brand revealed on Twitter that it has shut nearly 20 stores. "We have made the difficult decision to close all Morphe stores in the US," it posted. "We are forever grateful to our store teams for. Morphe is closing all its stores in the United States, confirming what employees of the makeup brand have long suspected. In late December, retail workers began taking to TikTok with.

Morphe Confirms Store Closures After Going Viral on TikTok

Makeup brand Morphe announced via Twitter on Thursday that it has decided to close all of its U.S. stores. As of Thursday evening, the brand's website listed 18 U.S. locations. "We have made. The cosmetic brand's parent company is facing an uncertain future after a series of troubled attempts to launch new makeup and skin care lines around influencers and pop stars. Morphe makeup, which rode the power of social media stars to rapid growth and a $2 billion valuation, said it's planning to close all its US stores. 1154 S Clark St Chicago, IL 60605-2159 United States 312-212-6300 1 mi Ulta Beauty The Gateway Center 16 S. Halsted St. Chicago, IL 60661 United States 312-243-0411 Morphe Goes Viral After Makeup Artists Claim Mass Store Closures With Short Notice in TikTok Videos. Videos of Morphe stores closing across America are going viral on the social media video app.

Morphe Cosmetics Permanently Closes All Its U.S. Retail Stores With Scant Notice to Employees or

In a statement emailed to Insider, a representative for FORMA Brands — the company that owns Morphe — confirmed that some US locations are closing, but did not share the number of stores. The statement cited "the broader beauty landscape throughout the last year" as the reason for the closures. Jan 6, 2023. Listen to this article 3 min. Beauty retailer Morphe, which has a site in Arden Fair mall, announced plans this week to close all its U.S. stores. Morphe, founded in 2008, sells.