The Apple Logo And Brand: The Iconic Evolution Story June 22, 2023 By: Gareth Mankoo Iconic, mysterious, and exemplary-the Apple logo is responsible for cultural phenomena that the world has never seen before. The Apple logo for the 2021 Spring Loaded event (Image credit: Apple) It's not the first time that Apple has made this kind of reference to its classic coloured logo. It revived the logo with slightly different colours to promote the release of the colourful 2021 iMacs.
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Apples are often considered the "symbol of life" in many cultures. The bitten apple logo introduced in 1977 was clean and sophisticated, with a , intended to showcase inclusion and creativity. The company retained the multi-colored palette for several years, before refining the image again in the 90s. It was bad. While unique, the first Apple logo was convoluted and lacked immediacy. Luckily, in 1977 graphic designer Rob Janoff was tasked by Steve Jobs to design a new logo for the growing tech company, Apple Inc. And thus, the famous Apple logo was born. The design took Janoff about two weeks, costing Steve Jobs around $100,000. How Apple Got its Name There are many wonderful theories about where Apple got its name from. Heard any of these before? It was inspired by Eve taking a bite out of the forbidden fruit It came from the sad tale of Alan Turing, the father of modern computing who took his life by eating a poisoned apple The Original Apple Brand (1976) Apple's first logo from 1976 shows Isaac Newton reading a book under an apple tree. This striking and instantly recognisable image is one of the most famous logos in the world and is closely associated with the company's early history and values.
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August 9, 2022 Apple's logo is one of the most iconic symbols in the world. As with any famous logo, its origin has been subject to all sorts of anecdotes, from the romantic tale of Allan Turing, an artificial intelligence pioneer who committed suicide by biting a poisoned apple, to the biblical stories of Adam and Eve. updated Sep 19, 2023 | 4 min read Apple is one of the world's most influential companies. The brand has gained a strong and loyal customer base by creating and selling high-quality products based on innovative design principles. But Apple wasn't always a success. (Image credit: Apple) Today the Apple logo perfectly reflects everything we associate with Apple. It's clean, minimalist, and somehow looks modern and premium despite merely showing one a common fruit with a bite taken out of it. But this wasn't always the way. Designed by Steve Jobs and his former Atari coworker Ronald Wayne, the first Apple logo featured Isaac Newton sitting under his legendary apple tree. Adding even more gravitas to the image, Jobs and Wayne included a quote from Wordsworth, "Newton… a mind forever voyaging through strange seas of thought.". Wayne later relinquished his 10%.
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This minimalist aesthetic extends to Apple's advertisements and retail spaces, utilising ample white space and spotlight products against uncluttered backdrops. The iconic Apple logo is a model of visual minimalism, having shed its multi-coloured stripes and apple bites in favour of a single sleek silhouette. For Apple, less is more. Apple's story began in Los Altos, California, in 1976. Steve Wozniak, Ronald Wayne, and the late Steve Jobs were in the latter's childhood home when they decided to sell personal computers Wozniak built himself. Thus, Apple was born. The brand's logo followed not long after. Apple's first logo was created by none other than Wayne himself.
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Apple's rainbow-striped "bitten apple" logo, designed by graphic designer Rob Janoff, debuted in 1977. The logo was released for the Apple II computer, which was the first PC with a color. The Apple Music logo consists of the apple, and the word Music is in San Francisco Compact typeface design on the right side. But the app has a beamed eighth note in white with a pink background. The app's color exudes fun and has an eye-catching color palette that is identified quickly among the many applications on a user's phone. Apple Tv Logo
