Wir haben in diesem Beitrag 9 inspirierende Beispiele für erfolgreiches Content Marketing gesammelt. Viel Spaß! 1. Ikea - wenn aus einem Haus ein Zuhause wird Woran denkt man als erstes, wenn ein Besuch bei Ikea ansteht? Content marketing examples include media like newsletters, podcasts, social media posts, and videos. All of these forms of content are meant to provide useful and relevant information that delights users and attracts them to your brand.
B2B Content Marketing in 2023 Strategy & Examples
Here are some of our favorite content marketing examples: 1. Work Life by Atlassian Atlassian 's inspiring Work Life blog contains stories and advice designed to lead a team to greatness. This makes it an excellent example of actionable content. Mac + Moore's Creative Thieves ebooks is a great example of content marketing done right. Top Takeaway: You can share lessons from personal experience, make direct recommendations to readers, or both. But, in any case, ebook content must be practical. 2. Here's my selection of cutting-edge content marketing examples. 1. The Manual by Compound. The Manual is a resource library of wealth-planning guides—and it really is a library. Each guide is structured as a virtual book, complete with clickable cover art, carefully-chosen chapters, and a beautifully minimalist reading experience. 2022 HubSpot research says that 70% of companies use content marketing. Educates your leads and prospects about the products and services you offer. According to 2023 HubSpot research, 29% of marketers use a blog or website for lead attraction and conversion. Boosts conversions.
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Here are 11 powerful content marketing ideas you can start today: Publish a 10X guest post. Do a tweetstorm. Create a newsletter that excites subscribers. Host a webinar series. Create checklists, templates, or tools. Give away the kitchen sink. Publish original research. Lesson 2: Increase content resonance with personalized relevance. Audiences naturally gravitate toward brands they relate to on a personal level - whether they share a sense of style, a passion for a hobby or activity, or an affinity for a value or belief.The more your audience can see themselves in your content, the more likely they'll engage and act on it. 3 Content marketing examples to inspire you What is content marketing? Content marketing is the process of creating and distributing valuable content to attract new leads and convert them into customers. Content helps you answer relevant questions from your customers or talk about topics of interest using social media, blogs, videos or emails. Below are a few examples of content marketing in which brands reach the consumer at the right time, on the right social channels, and with the right message. 5. Spotify's Wrapped (user data-driven campaign) In 2017, music streaming platform Spotify launched a data-driven social media campaign called "Wrapped.".
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4. Starbucks. Content type: Videos. Next on the list of the best content marketing examples is Starbucks. Starbucks creates videos on their YouTube channel that share helpful information about coffee. They have videos on how to brew iced coffee, how to make latte art, and other helpful information. 1. Coca-Cola's "Share a Coke" We're going to start this list with one of the best content marketing examples from a big brand - Coke. For years, Coca-Cola has been putting out innovative marketing campaigns that establish an emotional connection with their broad audience.
1. Buffer Open Culture Blog. Why it Works: Buffer's Open Blog page shares and informs consumers on how they are uniquely approaching work-life balance. This blog example of content marketing drives customers to their transparent page, which gains more traffic to their online resources. 2. Content Marketing Beispiel 1: Steuerberater Christoph Juhn Content Marketing Beispiel 2: Physiotherapeut Liebscher & Bracht Content Marketing Beispiel 3: Copywriter Stephan Park aka. Quotenchinese Content Marketing Beispiel 4: Talentmagnet Performance Recruiting Content Marketing Beispiel 5: Pregfit - das Online-Fitness-Studio für Schwangere
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Vor allem Beispiele aus der Praxis sind rar gesät. In unserem Podcast sprechen wir regelmäßig mit Marketing-Verantwortlichen. Es sind konkrete Content Marketing Beispiele aus dem operativen Alltag und aus verschiedenen Branchen. Hier ein Content Marketing-Beispiel aus der Branche der Erneuerbaren Energien. 2. Content-Marketing-Beispiel: Chipotle Quelle: The Scarecrow Animation Die mexikanische Lebensmittelmarke ist ein weiteres gutes Content-Marketing-Beispiel. Dieses Unternehmen hat mit der Aufnahme eines kurzen Animationsfilms über eine Vogelscheuche eine fantastische Marketingaktion ins Leben gerufen.
