adidas / September 2022 adidas Logos: History and Meaning Ever wondered how the adidas logos came to be? Discover the history of adidas logos and the purpose behind each design evolution, from 1949 until today. A brand's logo is a central piece of its identity—and the adidas logos are no exception, with a history as dynamic as the brand itself. Adidas logo meaning - Trefoil, They Call It Then came the turn of the trefoil to become the logo of Adidas. The three stripes motive is still far too palpable, take either the petals of the 'flower' or the treble stripes crossing it at the base.
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The Adidas logo as we know it today is an iconic image featuring three stripes (in varying sizes) atop a sans-serif wordmark. Adidas logo history: Adidas logos through the years There have been a number of Adidas symbols over the years. Some consider the original Adidas logo to be the Dassler shoe company emblem first introduced in 1924. The iconic Adidas logo can be found across all of the brand's sportswear and apparel and is instantly recognizable in its many forms today. The evolution of the Adidas logo The Adidas logo has a rich and interesting history. Let's travel back in time to a small town in Germany and unpack the evolution of the Adidas logo. The Adidas logo's first change in 1949 replaced the name Dassler with Adolf Dassler. The sports shoe is more detailed with spikes and the three stripes. The iconic three stripes mark was purchased by Adolf Dassler in the 1940s from Finnish footwear manufacturer Karhu Sports. The owner was having money issues due to WWII and sold it to Adolf. The Adidas logo as we know it today was designed in the early 2000s and features a circle crossed by three curvy lines. Meaning behind the Adidas logo Initially, Adidas added stripes to its running shoes to make them more durable. By the way, the runner Jesse Owens won the 1933 Olympics wearing the Adidas shoes.
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Adidas 1949-1950 On 18 August 1949, the company was split in two companies. Adolf renamed the former company as Adidas, while Rudolf founded a new one: Puma . 1950-1971 Between 1950 and 1971, the text's "adidas" corners became a little sharper and the logo got the black background around it. 1967-present Currently used in the newer logos. The Adidas logo has long been famous for its three stripes logo. However, they weren't the first company to use the design. The original owner of the logo was Karhu Sports. However, Karhu Sports was hit hard by WWII, and short on capital, the owner agreed to sell Adidas the trademark to their logo for €1,600 and two bottles of whiskey. In. The inaugural Adidas logo, bearing Adi's name and the iconic track spikes that became synonymous with his reputation, adorned the brand during its early foundational phase. 1950-1971 The Simplification of the Logo. The more streamlined logo, retaining the original name, gained widespread acceptance. This revised design omitted the shoe and. New version of the Adidas logo. Summary edit Licensing This logo image consists only of simple geometric shapes or text. It does not meet the threshold of originality needed for copyright protection, and is therefore in the public domain. Although it is free of copyright restrictions, this image may still be subject to other restrictions.
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The Adidas three stripes logo is one of the most recognizable logos in the world. Today, the "brand with the three stripes" holds a special place in the hearts of pop culture enthusiasts thanks to big-name collaborations with Kanye West and Pharrell Williams, plus the ongoing success of the Adidas Originals collection. Dassler: 1924. When Adolf Dassler founded Adidas in 1949, the company's logo was simple but eye-catching, highlighting the co-founders' names. The logo featured the surname "Dassler" in a bold, sans-serif font, with the "A" and the "S" slightly overlapping in the middle.
The original 1949 logo for Adidas featured the only thing he sold at the time, a shoe. A track and field spiked shoe with the signature Three-Stripes sat between the two extended tails of the letter Ds in Adidas. "Sportschuhe," which is a "sports shoe" in German, was written under the name Adidas, and the logo frequently appeared in a. Until 1971. By 1924, the brand was slowly gaining momentum. The duo was selling approximately 200,000 pairs yearly under the Dassler logo. The company's first logo design featured a bird carrying a lightweight shoe within a shield. In 1947, the brothers split following a rough time in their relationship.
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The Adidas logo is recognizable around the world, regardless of language or culture. As an iconic brand with deep historical roots, it deserves its reputation. Adidas has grown from a small local sportswear provider in rural Germany into one of the world's top sneaker and athletic wear providers. Adidas Logo - 1949. Adhering to the vibe of fresh start, Adolf decided to give his company a new logo. This was done to keep the identity of the new brand separate from the old one. A lot of times, misunderstanding happens due to this very reason, which is why Adolf smartly thought to clear the air with a new logo.
