Jean-Marie Dru is a professor at the Paris Institute of Political Studies, officially referred to as Sciences Po Paris. He became Chairman of the French Academy of Medicine Foundation in January. Jean-Marie Dru, né le 24 janvier 1947 à Boulogne-Billancourt (Hauts-de-Seine), est un publicitaire français, actuellement Chairman de TBWA, groupe de communication mondial basé à New York. Le 23 juin 2015, il est élu président de l' UNICEF France 1. Biographie
JeanMarie Dru on disruption, the 'innovation deficit' and the future of TBWA Advertising
Disruption: Overturning Conventions and Shaking Up the Marketplace is veteran advertising industry executive Jean-Marie Dru's iconoclastic proposal for replacing business-as-usual advertising and marketing philosophies with radical new thinking. He contends that this shift in thought will better position new and established products, brands. Jean-Marie Dru chairman of TBWA Worldwide gives his own definition of creative disruption in his book entitled Disruption: Overturning Conventions and Shaking Up the Marketplace published in 1996 and translated in twelve languages: "Disruption is a way of thinking defying conventions and creating new visions capable of making our clients' brands. Chair TBWA/Worldwide France Jean-Marie Dru is Chairman of TBWA\Worldwide. A graduate of HEC Business School, Jean-Marie Dru began his career in 1971 with Dupuy Compton (now Saatchi & Saatchi) as an account executive on Procter & Gamble and quickly rose to the position of Executive Creative Director the following year. April 25, 2008 SINGAPORE — When Jean-Marie Dru got his start as an ad executive in the early 1970s, television advertising was still nascent - the man and the medium came of age together. Forty.
Grand entretien avec JeanMarie DRU ( président de l’agence TBWA , Unicef France et de la
TBWA chairman Jean Marie Dru gave the term disruption a positive spin almost 25 years ago, forming a creative methodology around the term. A quarter of a decade later, he believes the word is. Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform. Jean-Marie Dru is Chairman of advertising giant TBWA Agency Network, and author of The Ways to New: 15 Paths to Disruptive Innovation (see my book review here).See also my reviews of the related. JEAN-MARIE DRU is cofounder and Chairman of the BDDP Group, a Paris-based global advertising agency with offices in 27 countries and annual billings of $1.5 billion. BDDP is the parent company of Wells Rich Greene, whose accounts include Ford, Oil of Olay, Chase Manhattan, and Clairol. Prior to founding BDDP, Dru was Executive Creative Director.
JeanMarie Dru "Nicht jeder muss Uber oder AirBnB sein" HORIZONT
Disruption by The Thousands We will need thousands of disruptive ideas to repair the world: I do not know what the "world after" will look like, the world that will be ours after this unprecedented crisis. But one thing of which I am sure is that we will need to deploy great imagination to recover. JEAN-MARIE DRU is Chairman of TBWA, a leading advertising network with over 11,000 employees across 275 offices in 95 countries.
Jean-Marie Dru, Chairman of TBWA\Worldwide, talks about how festivals like Dubai Lynx are important because they celebrate creativity and inspire people. Jean- Marie Dru gives you the blueprint, and entertains you as well" ―Terry Savage, Executive Chairman, Cannes Lions International Advertising Festival "Quite simply and without a shadow of a doubt the best book about advertising ever written. Jean-Marie Dru, the giant brain of our business of our time, divulges the trade secrets of.
_industry_career__2016_10_19_16_36_01.JPG)
5 advertising (and life) lessons from industry giant JeanMarie Dru GMA News Online
That's the word from Jean-Marie Dru, the French advertising man who merged the agency he started, BDDP, with TBWA. Jean-Marie, who actually trademarked the term "disruption methodology" back in. About the Author. JEAN-MARIE DRU is Chairman of the TBWA Agency Network, a top 10 ranked global advertising network, and the inventor of TBWA's landmark 1992 DISRUPTION ® method for developing business-changing ideas.. He has authored four books on advertising and marketing including Disruption and Beyond Disruption, both published by Wiley.. Jean-Marie Dru is also Chairman of the French.
