Facebook's 20% rule stated that no more than 20% of an ad's image could be occupied by text. While it's still a guideline today, it's no longer enforced or a reason that ads get outright rejected. Much to marketers' delight, the social network decided to do away with the "20% text rule" in 2021. The Facebook 20% rule was a requirement that rejected Facebook ads with more than 20% of text in its images. While the rule is no longer enforced, Facebook still recommends including a 20% text-to-image ratio. The recommendation applies to both single image and carousel ads run on Facebook and Instagram.
Facebook’s 20 Text Rule on Images has Changed Cre8ive Marketing
Facebook provides users with a tool to check that images meets the 20% rule before they are submitted for review — so you don't have to be an Einstein to figure out if your image complies. To take a look at this handy tool, visit: https://www.facebook.com/ads/tools/text_overlay Examples of Facebook Ad images The 20% Rule is one of the most popular guidelines. It states that Facebook advertisers can cover their ads' images with no more than 20% text. Facebook introduced a unique tool for advertisers to use to enforce the rule and educate advertisers. It lets them see how much space they can take up on an image for text. This tool was designed to make it quick and easy to determine whether your image will pass Facebook's text to image ratio requirements (20% or less text). More details on the guidelines can be downloaded here. For the uninitiated, the Facebook 20% rule allows you to promote any image on Facebook, provided that no more than 20% of the image is covered by text. Images that exceed the 20% rule are rejected. Images that are within the 20% are approved and can be promoted to your target audience.
The Facebook 20 Rule What Is It and Why Does It Matter?
The "20% Rule" Historically The purpose of the rule originally was to reduce the noisiness in a Facebook News Feed. Especially prior to the multiple ad units and media options that exist. Facebook Ads 20% Text Rule FAQs As a marketer, you probably know the old 80/20 rule that you make 80% of your revenue from 20% of your clients. Well, it seems that Facebook has brought a new definition to the 80/20 meaning—one that many marketers find frustrating. The Facebook Ads 20% text rule. Safe zones. For ads in Stories and Reels, try to place text, logos or other key creative elements within the safe zone to avoid covering them with the profile icon or call to action. Keep the bottom free of key creative elements, text, and logos to ensure that important brand elements aren't overlapped by the Reels user interface. Dana Kilroy. September 26, 2013. Facebook's advertising guidelines include a 20 percent text rule, meaning that the text on ad photos cannot take up more than 20 percent of the photo. We should note that this guideline is only specified for ads featured on the News Feed! If you're planning on promoting a post or doing a News Feed sponsored.
Facebook Cover Photo 20 Text Rule FULLY Explained May 2013 — Andrew Macarthy Social Media
To create a rule: Go to Ads Manager. Check the box next to the campaign, ad set or ad you'd like to apply a rule to. Select the Rules dropdown and choose Create a new rule. A new window appears where you can set up your rule. Choose: Custom rule to create your own rule by choosing conditions in a form. Facebook's 20% Rule Explained. There has been some confusion surrounding Facebook's "20% rule", which is a guideline that checks on the amount of text allowed on an ad image. Although many advertisers expressed their frustrations about the limitations that come with this rule, Facebook dismissed claims that it was planning on scrapping.
In short, Facebook's 20% Rule states that 20% of your postings should be on your products, including discounts, special deals, or offering valuable information, etc., which may be a persuasive call-to-action that stimulates your audience to discover more about your brand, perhaps leading to conversion in the future. It's a Test (for now) A Facebook spokesperson was nice enough to provide me with the following statement on the 20% text rule: To help advertisers achieve their business goals while providing people with an enjoyable experience on Facebook, we've had a policy limiting excessive text (more than 20%) on images in ads.
The Facebook 20 Text Rule Why Your Ads Might Not Be Running
Facebook seems to slowly be rolling up an update to their 20% text rule for Facebook Ads and Promoted Posts, which means some people are no longer able to access the Facebook Grid Tool. Our very own Kaitlyn Levy made this discovery when she was redirected to a Facebook Help Center page after trying to use the grid tool. Meta's new policy means that the profile of all users under 18 will soon default to the most restrictive settings. For those accounts, certain types of content will be hidden on both Facebook and.
