The 90s was the golden age of Japan's fashion scene. At the time, Japanese high-fashion brands, like Comme des Garçons and Yohji Yamamoto, were taking their place on the world's runways. Simultaneously, an explosion of fun and colors was sweeping through the streets of Harajuku. Kawaii, meaning "cute" in Japanese, was a popular trend in the 90s Asian fashion scene, characterized by bright colors, playful patterns, and adorable accessories. Brands like Hello Kitty and Sanrio were instrumental in popularizing kawaii fashion, which was embraced by both children and adults alike. Minimalism:
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The 90s in Japan were an explosion of fashion creativity, with a myriad of styles emerging and establishing themselves as enduring trends. Each style had its own nuances, its own roots, reflecting the diverse cultural influences and societal evolutions of the time. Let's take a look at some of these emblematic styles: Overall, the 90s era in Japan was marked by a range of unique and iconic fashion trends that continue to inspire designers and fashion enthusiasts around the world. The distinctiveness and creativity of these styles have helped shape the legacy of Japanese fashion and its influence on global fashion trends. II. Tokyo Street Style: The Evolution The decade marked the start of street fashion in Japan, and the latter half of the 1970s was a time when young people renounced the values of earlier generations and took a confrontational. One of the most well-known Japanese styles of the 90s was the school-girl style, known as kogyaru (or Kogal). This trend was defined by very short tartan school uniform skirts, knee-high white socks worn loose, leather shoes, a round-collar blouse, and an oversized button-up knit cardigan.
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The 90s marked a transformative era in Japanese fashion, where bold and innovative styles emerged as a global trendsetter. From iconic streetwear to avant-garde designs, Japan's fashion scene captivated the world with its unique blend of tradition and modernity. Hiroaki Nagahata FASHION OBSERVE Shoichi Aoki has been observing the streets of Tokyo for a long time. In part one, we asked him about the change of styles through the mid to late 90s when he created FRUiTS. Shoichi Aoki When you hear the term street style, what image comes to mind? The GOLDEN AGE of Japanese Street Fashion | The 90's - YouTube © 2023 Google LLC Japanese streetwear and street fashion have been some of the most innovative on the planet, but it was the. 90s Japanese Fashion: All About Harajuku When it comes to an eccentric sense of fashion, nothing has yet to beat the years of the 1990s in the streets of Harajuku.
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The Revival of '90s Harajuku Fashion, According to the Photographer Who Lived It By Kleigh Balugo Published on 08/29/22 12:02AM Shoichi Aoki There may be an age-old fashion rule that "less is more," but according to Gen-Z, minimalism and the neutral color palette are a thing of the past. In the vibrant tapestry of fashion history, the 1990s stand out as a decade of groundbreaking creativity and cultural fusion. The Japanese fashion scene emerged as a beacon of innovation, challenging conventions and redefining the boundaries of style.
219K 8.7M views 5 years ago Take a look back at the last century and a half of Japanese fashion. From hand-painted silk kimonos and avante-garde designer clothes by Rei Kawakubo and Yohji. When Instagram still didn't exist and fashion publications told of a muffled and distant world, of fine Parisian salons and Milanese catwalks, there was little space that publishing gave to street fashion.In the 1990s, Shoichi Aoki was one of the first to document the street aesthetics of Tokyo's Harajuku district, narrating it in the pages of the iconic FRUiTS magazine and acting as an.
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Though extremely popular in the 1990s and early 2000s, many trends experienced a levelling off in the later 2000s and onwards; the rise and fall of many of these trends had been chronicled by Shoichi Aoki since 1997 in the fashion magazine Fruits, which was a notable magazine for the promotion of street fashion in Japan. [4] This era of Japanese fashion, now referred to as "vintage Japanese 90s fashion," continues to inspire designers and fashion enthusiasts worldwide. The Birth of a Fashion Revolution. The 90s in Japan was a time of economic prosperity and cultural evolution. The country was experiencing a "bubble economy," which led to an explosion of creativity.
