The "Jumpman" logo is owned by Nike to promote the Air Jordan brand of basketball sneakers and other sportswear. It is a silhouette of former NBA player and current Charlotte Hornets minority owner Michael Jordan. In October 2015, Michael Jordan opened his first exclusive Jumpman flagship store in Chicago on State Street. The Jumpman first landed on a shoe 30 years ago, but a near-coup and an internal struggle at Nike almost prevented Michael Jordan's iconic logo from reaching fruition.
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Michael Jordan doing Jumpman pose at Nike photoshoot in 1985. The first two Nike Air Jordans did have a special logo for Jordan; however, it was the Air Jordan Wings logo that designers Peter Moore and Bruce Kilgore applied to the Air Jordan 1 and Air Jordan 2. On the Air Jordan 1 hangtag though, the image above was used as the first technical. The Jumpman logo's journey from a photograph to a global phenomenon encapsulates more than Michael Jordan's legacy. Almost thirty years in, Jordan Brand shows no signs of slowing down. It continues focusing on innovation with the latest game shoe, as well as models for its current athletes with sustainable practices and cultural resonance. The. Dive in to discover the history of Jordan Brand's Jumpman logo, from its early origins to Michael Jordan's retirement in 2003 and beyond.FOLLOW USFacebook: h. Jordan logo history dates back to 1984 when the famous clothing company Nike first formed its iconic partnership with basketball legend Michael Jordan. Today, the Air Jordan logo, known by some as the "Jumpman" logo, is one of the most recognizable in the athletics industry. Perhaps more complex and unusual than many of the athletic company.
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Jordan Brand's Jumpman logo — created from a silhouette of Michael Jordan leaping for a dunk — is one of the most recognizable in sports. Since the first Jordan sneaker was released in 1985. 'Jumpman' inspires 30 years of athlete logo history (1:41) Since 1988, Michael Jordan's soaring silhouette has been the gold standard for athlete logos, but the innovation hasn't slowed in its wake. The "Jumpman" logo originated from a photo shoot Michael Jordan did for Life magazine before he played for Team USA in the 1984 Summer Olympics, photographed by Jacobus Rentmeester.This photo shoot was taken before Jordan signed with Nike and depicted Jordan posing in a manner identical to the grand jeté ballet technique, while wearing his Olympic jumpsuit and New Balance basketball shoes. The new logo was an instant hit, and soon replaced the old wing symbol on the Air Jordan 1 and 2 as well. So iconic was the symbol, that even three and a half decades later, the design is still the same for the logo. The Jumpman logo can be seen in one of three colors, red, black, or white. This color scheme is meant to represent the Chicago.
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The first logo was created in 1988 by Tinker Hatfield. Air Jordan logo evolution. Air Jordan 1 sneakers were initially developed for Michael Jordan in 1984. They were very expensive and of high quality. And it was the first item featuring Jumpman logo. It actually is Michael's silhouette. Jumpman is one of the most iconic signatures globally, specifically in the athletic footwear industry. It represents the zeal, dream, and achievements of Michael Jordan. In truth, the logo depicts an abstract image of the athlete in a unique jump. With legs spread apart and the ball in the left hand in flight, the emblem captures Jordan in a.
The Jumpman logo associated with Mike wasn't a logo at first. It was a wings insignia, and the logo was born about three years later. Many thought the Jumpman was Jordan going for a dunk; however, it was far from it. Peter Moore, who used to head the design team for the Jordan brand, did a photoshoot with MJ.. The Jumpman logo, depicting a silhouette of Michael Jordan mid-leap with a basketball in hand, has transcended its visual representation. It embodies elegance, excellence, and determination, evoking a sense of strength and confidence. The logo has become an enduring symbol of Michael Jordan's strong will and enigmatic personality, inspiring.
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Meaning and History. The concept of the logo belongs to Tinker Hatfield. The emblem is called "Jumpman" and is a stylized image of Michael Jordan wearing Nike sneakers. The nickname of the emblem is given specifically because it means "jumping man.". Now, it can be seen on almost all branded products. The Jumpman and the curious case of sports marketing. Many believe that the Air Jordans always sported the same iconic logo, which is not true. Before the Jumpman, those pairs had an 'OG Logo'. This logo had Air Jordan clearly mentioned with large fonts that sat on a basketball, surrounded by spread wings. It was as if a flying bird with an.
