Shanghai, China - April 22, 2021 - This Earth Day, Dow (NYSE: DOW) and Shiny Meadow, the premium dairy brand in China, announced their partnership to divert plastic waste from the environment. • Shiny Meadow grew 80%, strengthened its leading position in the premium fresh milk market • Continued product innovation, launching Shiny Meadow A2 fresh milk, 4.0g milk protein fresh milk • Accelerated development of digitalized supply chain, completing basic layout of "fresh"
Shiny Meadow Milk Crazy Food Club
Chris Wang China Mengniu dairy recorded revenue growth of 14.6 percent in 2019. In 2020 it will introduce more new products and hopes to exceed RMB100 billion in revenue. Mengniu Dairy brand Shiny Meadow (每日鲜语), rolled out two new fresh milk products on April 6, 2020. China Mengniu Dairy Company is one of the leading dairy product manufacturers in China, with Mengniu as its core brand. Mengniu offers diverse products including liquid milk products, ice cream, milk formula and other products, such as cheese. Trendsetters Dow has teamed with dairy brand Shiny Meadow to construct China's first road made with recycled plastic milk bottles. The project gives hard-to-recycle plastic a second life and helps keep plastic waste out of the oceans, landfills, streets and rivers. Shiny Meadow A2 Fresh Milk by Mengniu Dairy is Winner in Packaging Design Category, 2019 - 2020. · Press Members: Login or Register to request an exclusive interview with Mengniu Dairy. · Click here to register inorder to view the profile and other works by Mengniu Dairy. SOCIAL
Shiny Meadow A2 Fresh milk
Dow and Shiny Meadow making roads from milk bottles in China Dow and Chinese dairy company Shiny Meadow have partnered to divert plastic waste from the environment. Currently, chilled fresh milk - Shiny Meadow -- is considered a strong driver for Mengniu's revenue growths, with the sector increasing rate reaching 120 percent, according to its fiscal interim report this year. Established in 2018, SHINY MEADOW brand is positioned as a new benchmark for high-end fresh Milk products. It is committed to building its own high-end fresh milk brand for Chinese people, and providing elite consumers with higher quality choices. It has star brands such as Milk Deluxe, Just Yoghurt, Champion, Real Fruits, Yoyi-C, Shiny Meadow, Deluxe Ice-Cream, Milkland, and Bellamy's Organic. In the areas of high-end pure milk, low-temperature yogurt, high-end fresh milk, cheese, and other fields, it occupies a leading market share.
Shiny Meadow A2 Fresh milk
through a rich product portfolio including liquid milk, ice cream, milk powder, cheese and other categories under well-recognised brands such as Milk Deluxe, Just Yoghurt, Champion, Yoyi C, Shiny Meadow, Suibian, Mood for Green, Reeborne and Bellamy's. Shiny Meadow A2 Fresh Milk by QIan Sun. Awarded April 15, 2020 CLIENT: China Mengniu Dairy Company Co., Ltd. 4.643; The design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.
Mengniu's high-end fresh milk benchmark product, Shiny Meadow, achieved a significant lead in brand awareness and brand strength. Yoyi C and the Champion Jianzihao product also seized new. English China's first ever "plastic road" project was unveiled last month (April 2021) at East China University of Science and Technology (ECUST) Xuhui Campus. Used milk bottles were utilized to construct a road made with recycled plastic, giving hard-to-recycle plastic a second life. This was a collaboration with Dow and Shiny Meadow. Shiny Meadow
Shiny Meadow A2 Fresh milk
Shiny Meadow, its core brand and a leading premium fresh milk product, consolidated its top premium brand position in the market by launching two new products namely organic fresh milk from the desert and Youhu A2ß-casein fresh milk. Dow has teamed with dairy brand Shiny Meadow to construct China's first road made with recycled plastic milk bottles. The project gives hard-to-recycle plastic a second life and helps keep plastic waste out of oceans, landfills, streets and rivers.
