Virginia Tech Brand / Brand Identity Explore Brand Strategy Brand Architecture Brand Identity Logo Guidelines Logo Lockups Color Guide Type Imagery Design Licensing and Trademarks Communications and Marketing Resources Downloads and Templates Contacts Brand Identity Our design elements are a key way to differentiate the Virginia Tech brand. When we use them appropriately, they create energy and depth in a design and form a visual system that is uniquely Virginia Tech's. Learn more about design and how to apply branded design elements. Download a package of design elements Fonts
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About the Virginia Tech Brand. A brand is a reflection of the organization, a representation of its reputation. The Virginia Tech Brand Guidelines encapsulate the image, primary messaging, and various ways we represent the university. Since our re-brand launch in 2017, the university has continued to update its identity brand standards to ensure a consistent look and style in the marketplace. Downloads and Templates Contacts University Trademarks Jump to a section: About | Virginia Tech's Trademarks | Logo Use Guidelines About Trademarks All words, names, symbols, devices, or any combination that an internal unit of the university would like to seek trademark protection for must be done through the Office of Licensing and Trademarks. Primary brand extensions must use Virginia Tech brand guidelines and licensing guidelines. Virginia Tech College of Liberal Arts and Human Sciences. TIP: Find your area's primary brand extensions and logo lockups . All lockup logos must be created by Marketing and Brand Management. To request a lockup logo, send a message to
[email protected]. Illustrations. Illustrations play an important supplementary role in the Virginia Tech brand. They provide a great way to make a complex or abstract idea more simple, to evoke emotion, or to express ideas. Illustrations help tell stories that are hard to tell with photography and should be thoughtful, conceptual, and not purely decorative.
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