Founded in 1982 in the northern Italian town of Ravarino, Stone Island is the brainchild of Massimo Osti, a revolutionary fashion designer and garment engineer from Bologna. Named after the nautical novels of Joseph Conrad, it was conceived with a deep philosophy of research, experimentation and function. In the divisive and tribal world of style, Stone Island enjoys a rare universality. But how did this cult fashion label work its way from the terraces to Drake's social media feed?
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Stone Island - or "Stoney" as it's affectionately known - recently opened an LA flagship, and is in the third year of what's proving to be an extremely popular Supreme collaboration. It doesn't. Ever wonder how Stone Island started? Stone Island is actually an Italian brand, despite the fact that it's looked at by many as being quintessentially Briti. Stone Island $330 Garment-Dyed Fleece Hoodi Stone Island $370 Grime Sneaker Stone Island $263 They could regularly be seen sporting the sort of clothes that you used to see in football. Stone Island has finally embraced its hooliganism Will Lennox 17 Nov 2022 Stone Island, the Italian technical brand absorbed into the heart of UK soccer hooliganism, has finally embraced its history, designing a pitch-ready collection of apparel and boots. 1 / 5 Image credit: New Balance
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It's no wonder that Stone Island, a brand at the forefront of research and development in terms of technical outerwear, appeals to people who spend many evenings in the cold and draughts of English stadiums. For an activity that sometimes resembles bivouacs, what better than a brand specialising in waterproof, windproof and breathable fabrics. 25October 2016 Text Ted Stansfield Arco Maher 18 Founded in 1982 by Italian designer Massimo Osti, Stone Island first arrived on British shores via the casuals - football fans (or hooligans, as the press often portrayed them) who discovered the label when they were in Italy for away games. In its 37-year history, Stone Island has grown cult followings among hypebeasts and football hooligans alike. How does the brand reconcile this eclectic customer base as it expands into new markets and demographics? Drake performs during the 2017 Billboard Music Awards wearing Stone Island | Source: Getty By Rachel Deeley 12 November 2019 SHOP STONE ISLAND. We stopped into the brand's L.A digs to chat with CEO Carlo Rivetti, and to find out how a small Italian brand once worn primarily by English soccer hooligans became one of the.
THE RISE OF STONE ISLAND FROM HOOLIGAN TO HIGH FASHION
Stone Island is, in fact, one of the very few luxury brands that is one of a kind. Before the celebrities and footballers and hypebeasts, Stone Island was grounded its principles of. View More WHERE CAN I BUY STONE ISLAND? Check our Highsnobiety Shop for some of Stone Island's best items. Shop Stone Island Shoes View All Stone Island Rock Black $175.00 $350.00 Stone.
September 28, 2022. by Tom Stratton. Stone Island was adopted by casuals somewhere in the 80s and, to some, it will always be associated with hooliganism. Yet the roots of the company and its recent adoption by Drake and several other of his US contemporaries give a much wider picture. Innovator Stone Island was created in 1982 by Massimo Osti. Stone Island is an Italian luxury fashion house specialized in men's apparel, outerwear, and accessories headquartered in Ravarino, Emilia-Romagna, Italy.Its core branding includes a Nautical star and compass, both of which is printed or overlayed atop a button-on cloth badge with green, yellow, and black detailing.. Founded in 1982 by Massimo Osti, the brand popularized during the 1980s and.
Why Drake & Streetwear Are Ruining Stone Island for Football Fans
Wearing Stone Island was a flex, a status symbol. One thing led to another, and the brand began taking over football stadiums, part of the football casuals movement. Stoney even got banned at select football grounds in England in the 90s, increasing its appeal among hooligans, who saw the ban as a badge of honor. stone island stockholm; stone island and frieze; hand colouring; seamless tunnel nylon down -tc; panno speciale; circlezeroeight and stone island; stone island marina; collection video; stone island stellina; stone island munich; fall winter_'023 '024 collection preview; icon imagery selected works_seoul '982-'023; spring summer_'024.
