Levi's has cornered the denim market since what feels like forever, and their iconic logo is recognized worldwide-for their 2-horse icon, red tag, batwing logo, and Arcuate Design stitching. But Levi's logo didn't always look like the one we know and love today. In fact, Levi's logo has gone through 8 redesigns over the years! The company's first official logo was a wordmark logotype. It comprises a narrow rectangle with the owner's name—Levi Strauss in all-caps. The logo also contains the symbol - & and Co. At the extreme ends are the numbers—16 and 14. The symbol had a monochrome color scheme. 1892 to 1925—The Two-Horse Emblem
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1892. The horse brand logo, introduced by Levi's in 1892 is still in use among some Levi's products today. The image featured a pair of Levi's jeans, being pulled apart by two men with horses, demonstrating the strength of the "original riveted" clothing. The ornate logo featured a number of elements, alongside the two horses moving. Buy 2 or More Kids Jeans, for $29 Each. Auto-applied at checkout. End Of Season Sale - Extra 50% off Sale. Auto-applied at Checkout. 20% off new Levi's® subscribers. There are no items in your bag. In 1853, Levi Strauss opened a dry goods company in San Francisco and Levi Strauss & Co. was born. Learn more about one of the world's largest. Levis Logo history - The oldest clothes brand in USA Levi Strauss and some other tailors patented buttoned, blue pants design in 1872. And this is considered the date of jeans invention. However, the word was made up only 70 years later. And the pants were called "overalls". It quickly became a legend in its own rights. The logo symbolized the strength of the clothing in the face of competition. 1934 - Introducing Lady Levi's® Levi Strauss & Co. introduced the first blue jeans for women. Learn More 1936 - The First Use of Red Tab
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The Official Levi's Logo With most brands, though, having a product that people go crazy for isn't always enough. Companies also need a logo that can help these people identify that a great product is tied to that particular brand, which is something Levi's has done right. The Evolution: An Emblem of Timeless Style The Classic Levi's Logo: A Mark of Quality The early versions of the Levi's logo featured the brand name "Levi Strauss & Co." in a distinctive font. Over the years, the logo underwent subtle refinements, emphasizing the brand's commitment to quality and enduring style. And for us, the Two Horse® logo does just that. As the company Historian, let me share a bit of history. In 1873, Jacob Davis and company founder Levi Strauss invented the first blue jeans using their patented process of securing clothing at "points of strain" with rivets. The Levi's® logo - known as the Batwing - turns 50 this year, a trademark symbol that continues to endure and distinguish the brand today.
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The oldest version of Levi's® logo dates back to 1886 and featured two horses pulling apart the iconic batwing design, which is still seen today. Levi Strauss created this logo to represent his company's commitment to quality craftsmanship. In 1971, the well-known Orange Tab logo was introduced, featuring an orange tab with the words "Levi's. This logo is still used on some clothing. Official website Levi Strauss
Manage consent Subscribe to Highsnobiety on YouTube Behind the Logo is an original recurring series from Highsnobiety, exploring the history, design, and evolution of the biggest trademarks in. Classic American style and effortless cool. The authority in khaki pants. Bold and flexible styles. Authentic styles made to last. World's most buttery soft athleisure wear. Our Brands DE&I We foster a diverse and inclusive workplace. Learn More Leadership Our leaders are responsible for setting the company's overall direction. Learn More
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Levi Strauss & Co. is an American clothing company headquartered in San Francisco, California, best known for its Levi's brand of denim jeans. The company was founded on May 1, 1853, by Levi Strauss and Jacob Davis.. The new logo featured the words "LEVI STRAUSS." The lettering was in red and outlined by black, then laid on a thin. Logo Archives - Levi Strauss & Co : Levi Strauss & Co Dockers® Goes Back To Its Roots With Updated Original Logo Ready for a touch of retro cool with your modern khakis? Dockers® is going back to its original 1986 logo,. View Article Blog Entry - Brands - August 3, 2018 Dockers® Anchors Logo in its Roots
