1 THE MARKETPLACE OF ATTENTION (pp. 1-22) https://www.jstor.org/stable/j.ctt9qf9qj.4 Digital media offer people countless choices. They can spend their time with hundreds of television networks, thousands of expensively produced films and TV shows, and a seemingly endless supply of websites, videos, and tweets. The Marketplace of Attention: How Audiences Take Shape in a Digital Age (Mit Press) Paperback - September 2, 2016
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In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to. The Marketplace of Attention: How Audiences Take Shape in a Digital Age By James G. Webster The MIT Press DOI: https://doi.org/10.7551/mitpress/9892.001.0001 ISBN electronic: 9780262319805 Publication date: 2014 How do media find an audience when there is an endless supply of content but a limited supply of public attention? The Marketplace of Attention How Audiences Take Shape in a Digital Age by James G. Webster $30.00 Paperback Hardcover eBook 280 pp., 6 x 9 in, 17 figures Paperback 9780262529891 Published: September 2, 2016 Publisher: The MIT Press Rights: not for sale on the Indian subcontinent MIT Press Bookstore Penguin Random House Amazon Barnes and Noble In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age.Webster describes the factors that create audiences, including the preferences and habits of.
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How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. In The Marketplace of Attention (30 September 2014 / $29.95) James G. Webster explains how audiences take shape and what those patterns of use mean for society. About The Marketplace of Attention. How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information. In W. Russell Neuman's analysis, the marketplace metaphor does not signal that money buys influence, but rather just the opposite—that the digital commons must be open to all ideas so that the most powerful ideas win public attention on their merits rather than on the taken-for-granted authority of their authorship.
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In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures -- from ratings to. Roger Cooper (Ph.D., Indiana University) is associate professor and director of the OHIO-in-LA Program in the School of Media Arts and Studies at Ohio University. His research interests include cross-platform media uses and personality attributes that lead to success in creative professions.
In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. Webster describes the factors that create audiences, including the preferences and habits of media users, the role of social networks, the resources and strategies of media providers, and the growing impact of media measures—from ratings to. Description How do media find an audience when there is an endless supply of content but a limited supply of public attention? Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media offer an always-accessible, apparently inexhaustible supply of entertainment and information.
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In The Marketplace of Attention, James Webster explains how audiences take shape in the digital age. The Marketplace of AttentionHow Audiences Take Shape in a Digital Age MIT Press, - - 280 pages Feature films, television shows, homemade videos, tweets, blogs, and breaking news: digital media.
