At the time it was founded by Adolf Dassler in 1949, adidas only produced sports shoes. So, it should come as no surprise that the original logo for adidas featured just that. The very first logo showcased a track and field spiked shoe—with the signature 3-Stripes, of course—sitting between extended tails on the two d's in adidas. The trefoil logo was designed as a step to diversify the Adidas brand's footprint. Initially used in 1972, the design went on to become the Adidas corporate "coat of arms.". 1997 - Peter Moore, Adidas AG's global creative director, redesigned the famous three stripes logo, and reintroduced it to the world.
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Or some of our adidas Originals lifestyle pieces, that can be worn as sportswear too. Our lives are constantly changing. Becoming more and more versatile. And adidas designs with that in mind. adidas official online shop for adidas shoes, clothing & accessories. Discover the newest adidas collections, Originals, Running, Soccer, Training & more. This trefoil logo is made up of three football-shapes arranged in a way in that the bottom was curved. This 1970's version is now a throwback used for the Adidas Originals line. The trefoil logo was meant to showcase the diversity of the products while still incorporating the iconic three lines that the brand was quickly becoming known for. The original Adidas logo featured many more symbols and design elements when it was first created under the name Dassler. In many ways, it not only looked but in fact was a completely different company. By Nisha. Nisha is the Senior Content Marketing Manager at Looka. Through her work, Nisha has helped thousands of people build comprehensive. The Adidas logo as we know it today is an iconic image featuring three stripes (in varying sizes) atop a sans-serif wordmark. Adidas logo history: Adidas logos through the years. There have been a number of Adidas symbols over the years. Some consider the original Adidas logo to be the Dassler shoe company emblem first introduced in 1924.
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By the early 70s, the Adidas logo got three parallel stripes. As a result of the 1971 rebranding campaign, the company introduced a revisited emblem with a trefoil. In 1991, the public saw a new logo version - three tilted stripes resembling a mountain. The Adidas logo as we know it today was designed in the early 2000s and features a circle. The Adidas three stripes logo is one of the most recognizable logos in the world. Today, the "brand with the three stripes" holds a special place in the hearts of pop culture enthusiasts thanks to big-name collaborations with Kanye West and Pharrell Williams, plus the ongoing success of the Adidas Originals collection. Adidas Originals (often stylized as adidas Originals) is a brand of a line of casual and sportswear created by German multinational corporation Adidas.. the Performance logo, which had from 1991 been seen on the "Equipment" range of products, replaced the Trefoil in 1997 across the rest of the Adidas line.. The original 1949 logo for Adidas featured the only thing he sold at the time, a shoe. A track and field spiked shoe with the signature Three-Stripes sat between the two extended tails of the letter Ds in Adidas. "Sportschuhe," which is a "sports shoe" in German, was written under the name Adidas, and the logo frequently appeared in a.
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First used on Adidas products in 1972, the logo later became the company's corporate symbol. Today, it plays a key role in representing the Adidas Originals collection. Inspired by the original 3-Stripes, the trefoil logo is a geometric design with a triple intersection, representing the diversity of the Adidas brand. 1924 to 1949: Family matters. 1924-1949. Adidas' first logo was created by the company's founders, Adolf "Adi" Dassler and Rudolf "Rudi" Dassler. The logo, which features a bird carrying a sneaker, was inspired by the Dassler family crest, symbolizing the challenges that athletes face and conquer.
In 1971, the company started manufacturing clothing, so it changed the shape of its logo to the now iconic trefoil. This trefoil logo is made up of three soccer shapes arranged so that the bottom part was curved. This 1970s version is now used by Adida's Originals casual clothing line. The Original Adidas Logo: 1949. After the original Dassler brothers' company split, Adolf Dassler renamed his share Adidas. The name was derived from his first and last name, with "Adi" being a nickname he had adopted. A fitting name for a brand that would later become one of the most famous and influential names in the sports and fashion.
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The original 1949 Adidas logo design featured the company name boldly at the forefront. The extended ends of the "D's" were crafted with a creative flair, "holding" a shoe in their embrace. This unique touch not only added a visual intrigue but connected the brand directly to its product, creating an immediate association with quality footwear.. In 1971, Adidas launched the three-stripe logo. Unlike the current brand logo, the three-stripe logo was shaped in a "trefoil" leaf. Later on, the trefoil version was replaced by the current logo resembling the shape of a triangle. However, the trefoil version still used the Adidas brand originals' apparel and leisure lines.