4 July 2019 The strategy behind Burger King's Whopper Detour campaign / Gabriel Schmitt, ECD at FCB New York, tells Contagious how his agency came up with the Whopper Detour for Burger King. The Whopper Detour Watch on This story originally appeared on Contagious I/O, our online intelligence tool. To find out more click here. The fast food giant in December 2018 pushed its efforts to new heights with the latter: A "Whopper Detour" stunt relied on mobile geofencing to steer customers away from McDonald's and promote the order-ahead features of Burger King's recently redesigned app.
Burger King Whopper Detour campaign Campaigns of the world
Global CMO Fernando Machado shares the long road to Whopper Detour and its 37:1 ROI FCB New York's Whopper Detour was a year in the making and redefined the potential of a creative idea.. Burger King's Whopper Detour campaign was a clever and disruptive marketing ploy that aimed to entice customers away from McDonald's and towards Burger King restaurants. The campaign was launched in December 2018 and utilized geo-fencing technology, allowing Burger King to track customers' locations through their smartphones. That BIG idea became the Whopper Detour: Use customers' real-time location data to send a push notification offering a $0.01 Whopper via the Burger King mobile app whenever a customer was inside or near a McDonald's location. The catch? The stunt drove 1.5 million Burger King app downloads by letting fans unlock a 1-cent Whopper—but only if they went to a McDonald's location. Picked up by news media around the world, the.
The strategy behind the Burger King stunt that dominated Cannes Contagious
This year, Burger King has dominated the major awards fetes with the help of a moldy Whopper. But one of its older, much-celebrated campaigns, "Whopper Detour," returned to the stage for. If customers are within 600ft of a McDonald's in the US, they can unlock a deal giving them a Whopper burger for one cent through the Burger King app. The app then offers directions to a nearby participating Burger King where customers can collect the burger. The deal will run until 12 December and customers can only access it once. Your privacy is important to us. This site may use cookies, web beacons, and similar technologies to facilitate administration and navigation, to better understand and improve our services, to determine and improve the advertising shown to you here or elsewhere, and to provide you with a customized online experience. The "Whopper Detour" campaign from FCB New York took a bit of tech savvy to pull off. In order to implement, they had to geofence nearly every McDonald's restaurant in the U.S., as the offer only.
Burger King / The Whopper Detour, Annual ID OS_IG19012G, Award Gold Pencil, Category
Burger King boosted downloads of its mobile app by 1.5 million with its "Whopper Detour" stunt campaign that offered 1-cent Whoppers to smartphone users who were near rival McDonald's locations. To make the Whopper Detour campaign work, Burger King geofenced more than 14,000 McDonald's locations across the US.That's how the app knows when users are close to one of its rival's restaurants. The offer runs from 4-12 December and was announced with a short video, created with FCB New York.The film shows confused Americans asking for a Whopper at McDonald's drive-thru windows and.
Published on September 25, 2019. Burger King offered Whoppers for a penny when ordered on its app near a McDonald's. Burger King's " Whopper Detour " took top honors at the 60th Annual Clio. Dive Brief Burger King trolls McDonald's with geolocation stunt Published Dec. 5, 2018 By Robert Williams Business Wire Brief: Burger King is rolling out a "Whopper Detour" stunt that relies on mobile geofencing to steer customers away from rival McDonald's, according to an announcement.
Comment Burger King a généré un record de ventes avec un « détour » par McDonald’s La Réclame
Three months ago the company introduced the Whopper Detour promotion, in which Burger King offered its signature item for a cent if the customer ordered food on the BK phone app within 600 feet of. FCB New York's 'The Whopper Detour' was one of the top winners at this year's Cannes Lions. Burger King. CANNES, France—Twelve years after winning its last Titanium Grand Prix at the Cannes.
