Much to marketers' delight, the social network decided to do away with the "20% text rule" in 2021. However, marketers can't just throw out the 20% text threshold—it remains an important consideration. Before we dig into the legacy of the 20%, let's revisit the reasons for it in the first place. The history of the 20% rule The Facebook 20% rule was a requirement that rejected Facebook ads with more than 20% of text in its images. While the rule is no longer enforced, Facebook still recommends including a 20% text-to-image ratio. The recommendation applies to both single image and carousel ads run on Facebook and Instagram.
How to check if your Ad complies with the Facebook 20 text to image rule The Web Factor
Wondering about the history of the 20% text grid tool? We've been monitoring this for years. Here's our update from June 13, 2016: It looks as though Facebook has officially rolled out this update to the 20% text rule! Here is the link to the new help page. What Is the 20% Rule? Designers and marketers who have come from a traditional marketing background may be thrown off by Facebook's 20% text rule. While billboards, posters, and other traditional print advertising often focus on images with catchy text and copy, Facebook ads takes the opposite approach. If your ad uses less than 20% text, you are good to go. This is the safest surefire way to get your ad approved. Next, use an image that shows how the product or service is used, an actual visual example rather than relying on text to communicate. If an image has additional text or a logo, you may have a higher chance of being rejected. Go to Ads Manager Create a Page Business Help Center Get support Meta Business Help Center About text overlays and safe zones for ads in Stories and Reels Some of these features are being introduced gradually. You may not see them yet. Text overlays on image and video ads can draw attention to an important part of your ad's message.
20 text facebook là gì The 20 Text Rule On Facebook Ad Images Has Gone!
September 24, 2020 3 minute read What is Facebook's 20% Text Rule? History of The Facebook 20% rule Use a Text Overlay Tool to Optimize the Text-to-Image Ratio How to Use the 20% Rule to Improve Your Ads? Ways to Overcome the Facebook Ads 20% Text Rule Late Q3, 2020 advertisers began to notice leniency in Facebook's 20% Text Rule. The rule prevented advertisers from promoting ads containing more than 20% text by restricting reach relative to how much text was in the ad. With an official update to Facebook's Business Help Center, advertisers will no longer face restrictions, but should they. Continued Facebook Removes the 20% Text Limit on Ad Images The long-standing rule had been shifted to less stringent over the years, with this week marking their complete abandonment of the 20%. Facebook's advertising guidelines include a 20 percent text rule, meaning that the text on ad photos cannot take up more than 20 percent of the photo. We should note that this guideline is only specified for ads featured on the News Feed! If you're planning on promoting a post or doing a News Feed sponsored story you need to follow this rule.
Facebook Cover Photo 20 Text Rule FULLY Explained May 2013 — Andrew Macarthy Social Media
The 20% text rule is an important rule in Facebook policies that beginners often don't know about and get their ad denied or accepted then denied. You can see the Facebook policy here: >> https://web.facebook.com/policies/ads/#text_in_images Facebook Note about the 20% text rule: This tool was designed to make it quick and easy to determine whether your image will pass Facebook's text to image ratio requirements (20% or less text). More details on the guidelines can be downloaded here.
The 20% Rule is one of the most popular guidelines. It states that Facebook advertisers can cover their ads' images with no more than 20% text. Facebook introduced a unique tool for advertisers to use to enforce the rule and educate advertisers. It lets them see how much space they can take up on an image for text. When Facebook first announced the introduction of the 20% rule, it explained that Facebook advertisers were allowed to cover their ads' images with no more than 20% text. With the help of a tool, users were able to see how much of the space they could take up with text. If the text took up more than the 20% limit, then the ad would simply go.
3 New Facebook 20 Text Rule Facebook Live with Kim Snider
A Facebook spokesperson was nice enough to provide me with the following statement on the 20% text rule: To help advertisers achieve their business goals while providing people with an enjoyable experience on Facebook, we've had a policy limiting excessive text (more than 20%) on images in ads. The rule, known simply as the "20% text limit for an image ad", restricts the amount of text you can include on ad. And meeting this requirement, much to the surprise of new advertisers, can be challenging. Let me show you a real world example of dealing with Facebook's 20% rule on text exposure with one of our clients.
