Make Your Competition Irrelevant by David Aaker April 07, 2011 Tweet When a brand sallies forth into the marketplace, there are essentially two bases on which it can compete. The first is. Here are five things you can do to make your competition irrelevant. Is there an easy way to make the competition irrelevant? In an age with so much access to information, bombarded by advertisements and commercials, is it possible to keep the attention of your potential customers? What is the secret to help customers make an easy decision to buy?
How to Make Competition Completely Irrelevant a IBA's Wall of Fame
NationalAlbanyAlbuquerqueAtlantaAustinBaltimoreBirminghamBostonBuffaloCharlotteChicagoCincinnatiClevelandColumbusDallasDaytonDenverGreensboro/Winston-SalemHonoluluHoustonJacksonvilleKansas CityLos. Written by W. Chan Kim and Renée Mauborgne of INSEAD, Blue Ocean Strategy provides provides a systematic approach to make the competition irrelevant and create uncontested market space. Featured Book Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant View Book New products highlighting Blue Ocean Strategy Make Your Competition Irrelevant Get clear about who you serve. Figure out who your exact customer is. If your competitor is serving the same customer as you then consider serving someone different. Ultimately, Blue Ocean Strategy is a way to make competition irrelevant. Think of it this way: The "red ocean" is where all your competition is fighting each other for market share, customer loyalty and revenue. The "blue ocean" is where you have uncontested market space. It's where you're so different, you provide so much value.
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant, by Renée Mauborgne and W. Chan Kim is one of the most influential business books I've ever read.It aims to be a how-to manual for creating uncontested market spaces where your competition becomes irrelevant—and it most definitely delivers. Blue Ocean Strategy. Blue Ocean Strategy was developed by W Chan Kim and Renée Mauborgne, both of whom are distinguished professors at INSEAD in France. They identified this approach to strategy based on a study of 150 strategic business moves, spanning more than 100 years and thirty industries. The approach was first published in the Harvard. Today, this competition is still rampant. Countries, businesses, and individuals all compete with each other to win a prize whether that's recognition or land or profits. In the business context, competition mean more people fighting for the same pie. This makes it harder for businesses because their share of this pie gets smaller and smaller. It aims to make the competition irrelevant and not outperform the competition, thus creating an uncontested market space. Through various tools and methods, you can apply this strategy to your business and eventually turn non-customers into customers. With the strategy, you can understand the commercial viability of your ideas and refine it..
How to Make Competition Completely Irrelevant a IBA's Wall of Fame
Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any company can use to create and capture their own blue oceans. A. How is this possible in a declining industry? Cirque didn't compete; instead it created an uncontested new market space of theatre meets circus that made the competition irrelevant. It appealed to a whole new group of customers: Adults and corporate clients prepared to pay a higher price for an unprecedented entertainment experience.
First, it tells you there's a VIABLE market. Competition is a sign your market needs what you do. If there are no competitors, be very concerned. Second, you can actually watch your competitors. Here are 15 USP ideas to make your competitors irrelevant: Ideology - could be faith based or just good will (donating to charity, etc). Examples: Bridal jewelry with a message from God (scripture). Krochet Kids - "We are a lifestyle brand & an innovative non-profit. Our mission is to empower people to rise above poverty"
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Value innovation helps make the competition irrelevant through simultaneous product differentiation and cost leadership. It is a good technique to use if you want to see the current state of the industry and what it competes on but has also been criticized for not paying adequate stress on conducting market viability tests. October 27, 2009 at 9:30 pm. Hey Brian, The simple but most effective 3-step process to dominate your niche: 1) Make the best stuff possible, 2) be remarkable (tip: be an amplified version of yourself), and 3) clearly demonstrate your benefits (and why you're better than them).
