In 1984, the Gallaher Group hired Charles Saatchi's ad agency to design an innovative ad campaign which would obey U.K. cigarette advertising restrictions while still promoting the Silk Cut product. The new ads, which circulated for over a decade, created a visual pun by utilizing purple silk in the ads, representing the royal purple silk. Advertising campaigns In the 1970s, Silk Cut was advertised in several popular cinema advertisements, including a parody of the defence of Rorke's Drift, as portrayed in the film Zulu, and of British POWs escaping from a German prison camp.
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This one takes me back to my school days working part time in my local Odeon cinema This ran as a commercial in cinemas (movie theaters) in the UK during the 1970s Best ads in 50 years: Silk Cut showed Paul Arden's genius Best ads in 50 years: Silk Cut showed Paul Arden's genius As part of Campaign's 50th anniversary, we asked the industry to look back on the best ads of the past 50 years. We are revealing one a day for your viewing pleasure. by John Treacy Sign in to continue Sign In Email address Rated X.
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In the late 80s and early 90s Silk Cut produced a series of surreal advertisements. The first of these was a sheet of purple silk with an oval slit cut diagonally in the middle of it, This advertisement and the following ones in the campaign show the power of intertextuality. The Silk Cut Business Development Plan: Download PDF. Footer. About SRITA. SRITA's repository of tobacco advertising supports scholarly research and public inquiry into the promotional activities of the tobacco industry. Learn more. Explore SRITA. Ad Collections; Video Ads; Brand Histories; Lectures; Publications; Advertisers Agencies Analysis Creative MAA blast from the past: Silk Cut 'Zulu' Stephen Foster April 1, 2020 4 261 Less than a minute This is about as woke-free as it gets, A Benson & Hedges Silk Cut cinema ad from 1970 from the clearly over-stimulated psyches of CDP's Paul Weiland and Graham Fink. A packet of Silk Cut cigarettes with a large health warning in 2007. Photograph: Alamy Cigarettes with warnings on display in a grocer's shop. All large shops and supermarkets in England.
Print ads for Silk Cut limited edition packs
"Silk Cunt" - Charles Saatchi's 1983 Saatchi & Saatchi ad for Gallaher that launched the "silk cut" theme - described as the most successful cigarette advertising campaign of all time. to the right is Gallaher's "Psycho" ad that followed it.. Below - 1994 (left), 1995 (right) Below - from billboards in Edinburgh around 1995. Inspired by the slashed canvases and punctured metal sculptures of artist Lucio Fontana, the visual puns for the words "silk cut" made it the best-selling cigarette brand in the UK. Other ad agencies, such as Leo Burnett (for Philip Morris' Marlboro brand) and J. Walter Thompson (for RJ Reynolds' Winston brand) began to play with words.
UK cigarette advertisements in the 1980s and 90s, in particular the brands Silk Cut (with ads designed by Saatchi and Saatchi) and Benson & Hedges (with ads designed by Collett Dickinson Pearce), were some of the most sublime, surreal, mysterious and beautiful ads ever produced, precisely because British law prevented cigarette ads from associat. Every day racism: this 1970s advert for Silk Cut cigarettes. YOU know that bemoaning of policial correctness, how it's always gone mad at the behest of a brigade? Well, what it does mena is that dressing John Bird up as "fuzzy wuzzy" and having his flog ciggies is no longer seen as progressive.
Blue Silk Cut Cigarettes 1976 1970s Advert Magazine Vintage Advertising Vintage Magazines
Silk Cut is a British brand of cigarettes, currently owned and manufactured by Gallaher Group, a division of Japan Tobacco. The packaging is characterised by a distinctive stark white packet. This isn't the first time that a Silk Cut ad has caused a stir. The following 1980's slogan-less ad showing a piece of silk with a slit cut into it was immortalized in David Lodge's novel Nice Work. I highly recommend this roman a clef (allegedly about New York Times blogger Stanley Fish).
