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Founded in 1982 in the northern Italian town of Ravarino, Stone Island is the brainchild of Massimo Osti, a revolutionary fashion designer and garment engineer from Bologna. Named after the nautical novels of Joseph Conrad, it was conceived with a deep philosophy of research, experimentation and function. In the divisive and tribal world of style, Stone Island enjoys a rare universality. But how did this cult fashion label work its way from the terraces to Drake's social media feed?

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Stone Island - or "Stoney" as it's affectionately known - recently opened an LA flagship, and is in the third year of what's proving to be an extremely popular Supreme collaboration. It doesn't. Stone Island $330 Garment-Dyed Fleece Hoodi Stone Island $370 Grime Sneaker Stone Island $263 They could regularly be seen sporting the sort of clothes that you used to see in football. It's no wonder that Stone Island, a brand at the forefront of research and development in terms of technical outerwear, appeals to people who spend many evenings in the cold and draughts of English stadiums. For an activity that sometimes resembles bivouacs, what better than a brand specialising in waterproof, windproof and breathable fabrics. Stone Island has finally embraced its hooliganism Will Lennox 17 Nov 2022 Stone Island, the Italian technical brand absorbed into the heart of UK soccer hooliganism, has finally embraced its history, designing a pitch-ready collection of apparel and boots. 1 / 5 Image credit: New Balance

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Did you know that Stone Island was extreme popular with English hooligans and they even helped the brand gain the notoriety that Stoney enjoys today?Watch my. The Legend Of Stone Island From Hooligans To High Street Take Flight 214 3.9K subscribers Subscribe 4.7K views 3 months ago Ever wonder how Stone Island started? Stone Island is. In its 37-year history, Stone Island has grown cult followings among hypebeasts and football hooligans alike. How does the brand reconcile this eclectic customer base as it expands into new markets and demographics? Drake performs during the 2017 Billboard Music Awards wearing Stone Island | Source: Getty By Rachel Deeley 12 November 2019 25October 2016 Text Ted Stansfield Arco Maher 18 Founded in 1982 by Italian designer Massimo Osti, Stone Island first arrived on British shores via the casuals - football fans (or hooligans, as the press often portrayed them) who discovered the label when they were in Italy for away games.

THE RISE OF STONE ISLAND FROM HOOLIGAN TO HIGH FASHION

Stone Island is, in fact, one of the very few luxury brands that is one of a kind. Before the celebrities and footballers and hypebeasts, Stone Island was grounded its principles of. Football hooliganism. 1. FC Lokomotive Leipzig fans before their team's encounter with SG Dynamo Schwerin in the East German FDGB-Pokal in 1990. Football hooliganism, also known as soccer hooliganism, [1] football rioting or soccer rioting constitutes violence and other destructive behaviors perpetrated by spectators at association football. Stone Island was founded in 1982 in Ravarino, Italy INSTAGRAM @stoneisland_official WHERE DOES C.P. COMPANY FIT INTO STONE ISLAND'S HISTORY? Over a decade before Massimo Osti founded the. Stone Island is an Italian luxury fashion house specialized in men's apparel, outerwear, and accessories headquartered in Ravarino, Emilia-Romagna, Italy. Its core branding includes a Nautical star and compass, both of which is printed or overlayed atop a button-on cloth badge with green, yellow, and black detailing.

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mei 1, 2023 Stone Island is a clothing brand that has gained a reputation for being heavily worn by hooligans. Hooligans are individuals who are known for their violent behavior, particularly in the context of football matches. While the brand may be popular among other groups as well, its association with hooligans is undeniable. September 28, 2022. by Tom Stratton. Stone Island was adopted by casuals somewhere in the 80s and, to some, it will always be associated with hooliganism. Yet the roots of the company and its recent adoption by Drake and several other of his US contemporaries give a much wider picture. Innovator Stone Island was created in 1982 by Massimo Osti.