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History. The Coca-Cola Company first used a polar bear in a 1922 French advertisement depicting a bear squirting Coca-Cola into the mouth of a thirsty anthropomorphized sun. However, the use of the characters was sporadic until 1993. That year, the Coca-Cola polar bears appeared in an animated film called Northern Lights where they gathered to. An Enduring Legacy. Coca‑Cola's first polar bear print advertisement appeared in France in 1922, and for the next 70 years, polar bears appeared sporadically in print advertising. In 1993, The Coca‑Cola Company made a dramatic shift in its advertising by introducing the "Always Coca‑Cola" campaign. The campaign by Creative Artists.

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Coca-Cola Polar Bear/Puffin Unisex Long Sleeve Tee. $19.99 Regular Price $29.95. Select Options Add to Cart. Blue unisex long sleeve tee. Learn More. Coca-Cola Polar Bear Sunshine Unisex Hoodie. $29.95 Regular Price $59.95. Select Options Add to Cart. Heather grey and blue unisex fleece hoodie. When Coca-Cola released its virtual reality experience in 2016, it was a moment of synergy between a beloved mascot and cutting-edge technology. Through the power of VR, audiences were invited to step into the icy world of the Coca-Cola polar bears, to stand in the midst of the Arctic landscape and share in the bears' frolics. Coca‑Cola and the polar bear have a rich history together. The polar bear first debuted in a Coca‑Cola print advertisement in France in 1922 and then appeared periodically for the next 70 years. The modern polar bear did not make its debut until the 1993 "Always Coca‑Cola" campaign in a television ad called "Northern Lights.". In 1993, the icons made their TV debut as part of the global "Always Coca‑Cola" campaign. Creator Ken Stewart initially got the idea for the groundbreaking commercial called "Northern Lights" from his Labrador Retriever, which reminded him of a polar bear as a cute, fluffy puppy. In the ad, the polar bears watch the aurora borealis.

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Ken Stewart, the creative mind behind the beloved advertising icons, explains how an idea inspired his dog became one of the most cherished Coca-Cola commerc. ATLANTA, January 26, 2012 - The iconic animated Coca‑Cola polar bears are back. And, just in time for the Super Bowl XLVI broadcast, they now have a TV, computer, smart phone and tablet device. That's right, just like 100 million other football fans from around the world, the Coca‑Cola polar bears will tune in to watch the big game as they open happiness with an ice-cold Coke and chill on. The effort, which introduced limited edition "Arctic Home" Coca‑Cola cans, launched last October to help protect the polar bears' home. Supporters in the U.S. and Canada were asked to join the campaign by making donations to WWF and spreading awareness for Arctic conservation. After the first year of Arctic Home, over $2 million has been. 29-12-2013. Believe it or not, the first-ever TV ad featuring the beloved Coca‑Cola polar bears turned 21 this year. Coca‑Cola's first polar bear print ad appeared in France in 1922, and the cuddly creatures were used sporadically over the next 70 years. In 1993, the icons made their TV debut as part of the global "Always Coca‑Cola.

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The Polar Bears is a 2012 animated short film presented by The Coca-Cola Company, produced by Ridley Scott, written by David Reynolds, and directed by John Stevenson. The film features the voices of Lin-Manuel Miranda, Armie Hammer, Jonathan Adams, and Megyn Price.The film is based on Coca-Cola's iconic polar bears and was released on the company's website and YouTube channel on December 31, 2012. On Coca-cola's contribution, Geoff York, Polar Bear biologist for WWF's global Arctic programme, said: "Working with large corporates for us is the way to make change happen." MORE ABOUT Arctic Circle The first known use of polar bears in Coca-Cola advertising dates back to a French advert from 1922. In it, a polar bear squirts refreshing Coca-Cola into the mouth of a parched sun. It wasn't until 70 years later that polar bears became the icon of Coca-Cola as we know them today. In 1993, the beverage company had a marketing overhaul and. Coca-Cola's first polar bear was a precursor for what would become the company's visual icon and among the most recognizable brand mascots of our time (4). In 1993, Coca-Cola would revive and animate the polar bear, making it a longstanding protagonist in the company's commercials and digital ads. Concurrently, as debates about global.

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A post shared by NJ Photos (@njphotos1.0) Coca-Cola first featured a polar bear in a print advertisement for the French market in 1922, according to the Ad Mascot Wiki. In it, the first polar bear. Ad Icons: Coca Cola Polar Bear-Cola - Polar Bear #58 - Collectable Vinyl Figure - Gift Idea - Official Merchandise - Toys for Kids & Adults - Model Figure for Collectors and Display. 4.8 out of 5 stars 5,612.