Examples Glittering Generalities Examples for Better Understanding By Mary Gormandy White, M.A. , Staff Writer Updated May 13, 2021 Image Credits A glittering generality is a propaganda statement that is designed to connect with audience members by speaking to the beliefs and/or values that are dear to them. In Politics Glittering generalities are very commonly used in politics by politicians or elected members to convince the people to trust them and eventually elect them. They make use of same vague statements that have undoubtedly become an essential ingredient of campaigns and propaganda events.
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36 Examples of a Glittering Generality John Spacey, updated on February 07, 2022 A glittering generality is a vague, popular statement that is emotional and positive but isn't actionable or informative. Glittering generalities are extremely common in advertising and politics. Freedom! Democracy! Power! Glittering generalities are a form of propaganda that elicit strong emotional responses through the use of vague and hollow, though perceptually meaningful, words and phrases. Here are a few examples: Qualities A glittering generality has two qualities: it is vague and it has positive connotations. Words and phrases such as "common good", "reform", "courage", "democracy", "freedom", "hope", "patriotism", "strength", are terms with which people all over the world have powerful associations, and they may have trouble disagreeing with them. 1) Name Calling 2). Glittering Generalities 3). Transfer 4). Testimonial 5). Plain Folks 6). Card Stacking 7). Band Wagon These techniques are designed to fool us because the appeal to our emotions rather than to our reason.The techniques identified by the Institute for Propaganda Analysis were further refined by Aaron Delwichin.
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Examples of words commonly employed as glittering generalities in political discourse include freedom, security, tradition, change, and prosperity. Examples and Observations "A glittering generality is a word so vague that everyone agrees on its appropriateness and value—but no one is really sure just what it means. Among the settings it is typically seen include the media, advertising, war, and politics. Propaganda In Media Mass media is often used by propagandists to sway societies or large groups of people to think a certain way. One example of propaganda in media is the film "Triumph of the Will." For example: The Best A Man Can Get (Gillette Razors) Think Different (Apple Computer) Turn Your Coffee from Plain to Perfect (Coffee-Mate) Feed The Good (Pedigree Dog Food) A Safer World and More Hopeful America (George W. Bush & Dick Cheney, 2004) A Stronger America (John Kerry & John Edwards, 2004) A common element of glittering generalities are intangible nouns that embody ideals, such as dignity, freedom, fame, integrity, justice, love and respect. Example Ladies and Gentlemen, it is with the greatest pleasure that I welcome you to this most auspicious of occasions.
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Propaganda examples show how propaganda can influence others but not always in a good way. See these examples so you can recognize the different tactics.. Like the campaign, glittering generalities use words that appeal to people on an emotional level and are commonly used in propaganda. Check out a few generalities themes: Change. Courage. Learn how propaganda is used to influence an audience, with modern examples of propaganda posters. The ultimate guide to propaganda.. glittering generalities, transfer, testimonial, plain-folk, card-stacking, and bandwagon. The power in each of these categories lies in their appeal to one's emotions over logic or reason. Each emotion has a.
For example, Majority Leader Mitch McConnell, uses the "Name Calling" device when he depicts the agenda of House Democrats as "full-bore socialism." The Glittering Generalities Device. Legislators often employ the "Glittering Generalities" device in tandem with the "Name Calling" device. 1. Bandwagon Propaganda 2. Card Stacking Propaganda 3. Plain Folks Propaganda 4. Testimonial Propaganda 5. Glittering Generalities Propaganda 6. Name Calling Propaganda 7. Transfer Propaganda So Here We Conclude the Different Types Of Propaganda Techniques that Marketers have Been Using to Drive Sales…
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Euphemisms Previous | Next Euphemisms are sneaky. When propagandists use glittering generalities and name-calling symbols, they hope to arouse their audience with vivid, emotionally suggestive words. At other times, the propagandist seeks to pacify the audience by making an unpleasant reality more palatable. 11 types of propaganda techniques in advertising 1. Testimonial This form of propaganda uses well-known or credible figures to influence the target audience. In the 1980s, the folks over at Texas Department of Transportation were spending about $20 million on cleaning up litter on highways.
