A glittering generality is a propaganda statement that is designed to connect with audience members by speaking to the beliefs and/or values that are dear to them. The intent of this kind of statement is to create a favorable impression in the minds of message recipients. A glittering generality or glowing generality is an emotionally appealing phrase so closely associated with highly valued concepts and beliefs that it carries conviction without supporting information or reason. Such highly valued concepts attract general approval and acclaim.
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Patriotism. Justice. Truth. Hero. Science. Freedom. These are all glittering generalities. These words sound great, but they mean different things to different people. For example, consider the word democracy. This is a good word; an important word. But what does it mean? Glittering Generalities: Propagandists employ vague, sweeping statements (often slogans or simple catchphrases) using language associated with values and beliefs deeply held by the audience without providing supporting information or reason. They appeal to such notions as honor, glory, love of country, desire for peace, freedom, and family values. Propaganda is a type of communication that often involves sharing biased or misleading information to promote a particular agenda or point of view. Propaganda is used to influence people's opinions or control their behavior through various tactics such as name-calling, bandwagoning, or inciting fear. A glittering generality is a vague word or phrase that's used to evoke positive feelings rather than to convey information. These terms are also known as glowing generalities, empty vessels, virtue words, or loaded words (or loaded phrases). Using them has been described as " name-calling in reverse."
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Glittering generalities use this principle in seeking to evoke emotions without making any commitments or putting the speaker in a position where they may be challenged or criticized. If people are taken to a place where they accept vague statements, then suggestion can be used to replace rational argument and clear evidence. 2. GLITTERING GENERALITIES "Glittering generalities" is a device by which the propagandist identifies his program with virtue by use of "virtue words." Here he appeals to our emotions of love, generosity, and brotherhood. Much that is to the interest of those who control the regime is praised in terms of the "community good" and "comradeliness." Euphemisms. Euphemisms are sneaky. When propagandists use glittering generalities and name-calling symbols, they hope to arouse their audience with vivid, emotionally suggestive words. At other times, the propagandist seeks to pacify the audience by making an unpleasant reality more palatable. They do this by using bland and inoffensive words. About Us Propaganda Techniques Propaganda employs persuasive techniques that help spread ideas that further political, commercial, religious or civil causes. Here are several types of propaganda techniques with which you should become familiar:
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Their propaganda devices, listed below, were useful in 1939 but would be considered simplistic now.. Glittering Generalities: "Associating something with a 'virtue word' and creating acceptance and approval without examination of the evidence." These are vague, broad statements that will connect with the audience's beliefs and values. They. Glittering generalities is one of the propaganda techniques to use vague words or statements that have an emotional appeal on people without giving them a concrete reason. These words generally render a positive influence on people as they link high-valued ideas.
The IPA is best-known for identifying the seven basic propaganda devices: Name-Calling, Glittering Generality, Transfer, Testimonial, Plain Folks, Card Stacking, and Band Wagon. According to the authors of a recent book on propaganda, "these seven devices have been repeated so frequently in lectures, articles, and textbooks ever since that. Glittering generalities are a form of propaganda that elicit strong emotional responses through the use of vague and hollow, though perceptually meaningful, words and phrases. Here are a few examples: In the above examples, we have Obama's trademark campaign slogan, " Change we can believe in ," which says a lot without saying anything.
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Using glittering generalities as a means of propaganda allows you to sway the beliefs of your listeners, without actually giving them a concrete reasoning. It involves using words associated with high valued ideals. One of the most effective examples of propaganda techniques would be the oratory skills of Adolf Hitler. Propaganda analysis for people of all ages. Resist propaganda. Fight back against fake news, bots, and trolls. Cite this academic source in your papers.. Glittering Generalities; Euphemisms; Transfer; Testimonial; Plain Folks; Bandwagon; Fear; Unwarranted Extrapolation; Bad Logic or Propaganda? Case Studies. Columbian Chemicals Plant;
