In 1963, Alfred Heineken created a beer bottle that could also function as a brick to build houses in impoverished countries. K. Annabelle Smith May 15, 2013 Image via Archinect. There are. A bottle with flat sides, provided with relief and a concave bottom. In 1964, Heineken had a total of 100,000 of these bottles (both 35 cl. and 50 cl.) made by the Vereenigde Glasfabrieken in.
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Habraken' second design was the WOBO bottle with which we are now familiar. A bottle with flat sides, provided with relief and a concave bottom. In 1964, Heineken had a total of 100,000 of these bottles (both 33 cl. and 50 cl.) made by the Vereenigde Glasfabrieken in Leerdam, and had this design patented world-wide. Heineken once again approached Habraken who teamed up with designer Rinus van den Berg and designed a building with oil drums for columns, Volkswagen bus tops for roof and the WOBO bottles for. From Beer to Bricks: The Innovative Journey of Heineken's WOBO Bottle In the early 1960s, Dutch businessman Alfred "Freddy" Heineken visited the Caribbean islands, then known as the Dutch Antilles. Amidst the beauty of the islands, he found an unexpected source of inspiration: discarded garbage, including empty beer bottles. The Heineken WOBO (World Bottle) By Paul Petrunia Sep 26, '07 12:40 AM EST Seems like Heineken was about 50 years too early with the World Bottle concept of brick-shaped bottles that could be upcycled as building materials. From Wikipedia. As the story goes, Alfred Heineken had an epiphany while on a world tour of Heineken factories.
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How a Brick-Shaped Heineken Bottle Almost Changed the World 50 Years Ago Freddy Heineken's vision for cheaper building materials By David Kiefaber You may have never heard of Alfred "Freddy". heineken wobo brick One production run in 1963 yielded 100,000 bottles some of which were used to build a small shed on Mr. Heineken's estate in Noordwijk, Netherlands. One of the. The WOBO is a Heineken-branded beer bottle that doubles as a stackable, self-aligning and interlocking brick made for building eco-homes. One thousand WOBO bricks would be needed to make a simple 10 X 10 foot structure. According to Wikipedia, almost every bottle has been destroyed and only two remaining WOBO structures exist "and they are. Inspired by the glass bottles he saw littered on the beaches of the Antilles islands, Heineken brewery chairman, Alfred Heineken asked the architect John Habraken to design a 'brick that holds beer'. Heineken wanted to produce a bottle that would also serve as a useful building material, to eliminate the amount of litter and waste produced.
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To overcome the problem of creating corners and openings without having to modify the bottles, they were designed in two sizes: a 500mm version and a 350mm 'half-brick'. Bottle wall construction. This is a building construction style which usually uses glass bottles (although mason jars, glass jugs, and other glass containers may be used also) as masonry units and binds them using adobe, sand, cement, stucco, clay, plaster, mortar or any other joint compound. This results in an intriguing stained-glass like.
Heineken bottles started out in the shape you recognize today. However, in 1960, Alfred Heineken — who was the grandson of Heineken's founder, Gerard Adriaan Heineken — took a trip to the Caribbean island of Curacao and had a revelation.. But though thousands of WOBO bottles were made, the brick design idea in general never took off. The Heineken World Bottle (WOBO) was dreamed up by then-CEO "Freddy" Heineken, who decided that trash wouldn't end up on beaches (he was in the southern Caribbean at the time) if it could be.
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Founder and visionary Gerard Adriaan Heineken is born into an Amsterdam merchant family in 1841. In 1864 he buys brewery 'De Hooiberg' (The Haystack) in Amsterdam and immediately turns his focus towards brewing uncompromised premium lager beer. 00:31:43 - Heineken is one of the world's most well-known, popular beers, and people across the planet can instantly recognize the iconic green bottle and red. When Heineken Made Bottles That Could Be Used as Bricks | Listen Notes
