It's unclear why the slogan was chosen anyway, but it was a choice that would contribute greatly to De Beers' tremendous advertising success. Even now, the URL www.adiamondisforever.com redirects to De Beers' main website. The slogan perfectly captured the sentiment De Beers was going for -- that a diamond, like your relationship, is eternal. Understanding the need for a radical approach, De Beers turned to the advertising agency N.W. Ayer. The agency crafted the slogan "A Diamond is Forever," embedding the idea that diamonds were not just a purchase but an investment in eternal love. This four-word phrase encapsulated the essence of what De Beers wanted to convey: that a diamond.
Diamond rings, deodorant All the ‘problems’ we never had before advertising came along
This marketing campaign worked extremely well, as you can see in De Beers' numbers. Between 1939 and 1979, their wholesale diamond sales in the United States alone increased from $23 million to $2.1 billion! It led their advertising budget to increase from $200,000 to $10 million a year. Money well spent, for De Beers. And De Beers advertising has remained iconic over the decades. We're proud to build on this tradition by reviving and refreshing one of our most successful campaigns. By investing ahead of the holiday season, we aim to support the industry, drive consumer demand and underline our confidence in the future of the diamond dream.". De Beers Launches New Diamond Advertising Campaign Celebrating Commitment And Purpose November 01, 2021 . London, UK—De Beers announces a new global diamond campaign centered on commitments to ourselves, to one another, and to the wider world. It marks a fresh, purpose-led brand strategy and a new chapter in the company's 133-year history. De Beers' New Marketing Campaign Is Here. Watch the videos for the campaign, which marks the first time De Beers has used its name and "A Diamond Is Forever" together since the '90s. Michelle Graff
[email protected]. London—The new global marketing campaign De Beers Group teased in Las Vegas earlier this year is here.
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And De Beers' advertising has remained iconic over the decades. We're proud to build on this tradition by reviving and refreshing one of our most successful campaigns," CEO Al Cook said. "By investing ahead of the holiday season, we aim to support the industry, drive consumer demand and underline our confidence in the future of the. 01 Nov 2021. De Beers announces a new global campaign centred on commitments to ourselves, to one another and the wider world. It marks a fresh, purpose-led brand strategy and new chapter in the company's 133 year long history. The statement 'I do.' is one of the most significant and time-honoured expressions of intent. De Beers is bringing back its classic "A Diamond Is Forever" slogan for a new global ad campaign, which execs call one of its most ambitious in years.. It also marks the first time since the 1990s that De Beers has used the phrase "A Diamond Is Forever" in worldwide advertising. In 1940, only 10% of first-time brides were receiving diamond engagement rings; by 1990 that number had skyrocketed to 80%. The results are evident: between 1939 and 1979, De Beers' wholesale diamond sales in the US alone increased from $23m to $2.1bn. The company's advertising budget increased from $200,000 to $10m a year.
an advertisement for diamond jewelry featuring two people smiling and touching each other's forehead
In the '30s, the late '30s, De Beers went to this advertising agency, N.W. Ayer, which at that time was the best in the business, and said help us make these an indispensible part of the lives of. De Beers will spend $20 million promoting natural diamonds this holiday—in a campaign that marks the return of both its celebrated "A Diamond Is Forever" slogan and its "Seize the Day" advertising. "This obviously is a very challenging time," says De Beers chief brand officer David Prager, who blamed macroeconomic factors for the.
Frances Gerety wrote "A Diamond Is Forever" for an advertising campaign for De Beers in 1947, and wrote all of the company's ads for 25 years. By J. Courtney Sullivan May 3, 2013 Diamonds that are stowed away in safe-deposit boxes, or bequeathed to grandchildren, don't. From 1939 to 1979, De Beers's wholesale diamond sales in the United States increased from $23.
The Essentialist Fashion Advertising Updated Daily De Beers Ad Campaign Spring/Summer 2013
Tweet This. Get ready to see more advertisements for diamonds on all media as the De Beers Group said Tuesday it will invest more than $140 million in marketing this year—its biggest ad spend. The De Beers Diamond Consortium is a South African-British corporation that specializes in diamond mining, diamond exploitation, diamond retail, diamond trading and industrial diamond manufacturing sectors. The company is active in open-pit, large-scale alluvial and coastal mining. It operates in 35 countries and mining takes place in Botswana, Namibia, South Africa, Canada and Australia.
